Why We Call It Up B4 the Son Ministries?!
Steve explains: "For 33 years my job as TV morning show weatherman required me to set my alarm as early as 2:20 am! Waking up early became such a habit that even on weekends it was rare for me not to be up before the sun. Eventually, I got the idea of a personalized license plate to highlight that habit. I registered UpB4Sun for my old pickup truck, and have continued to drive over the decades for over 250,000 miles!
Years later, when I founded the nonprofit that became this ministry, I needed a name to register with the IRS. It hit me that someday soon, each of us will have to stand Up Before the Son of God, to be judged (2nd Corinthians 5:10). So I decided to play off of the license plate idea, with an important twist. Instead of Sun, it would be Son. The name became Up B4 the Son Ministries & Charities.
It takes a little bit of effort to explain to those who are curious about what it means, but it gives me a simple way to share my faith, inside a true story.
Now, Up B4 the Son Ministries is rolling onto many new roads, all over New Mexico and beyond. I’m visiting churches, ministries, and correctional facilities as a Guest Speaker, Teacher, Preacher, and People Reacher. I don’t care WHAT you call me…just call!
Years later, when I founded the nonprofit that became this ministry, I needed a name to register with the IRS. It hit me that someday soon, each of us will have to stand Up Before the Son of God, to be judged (2nd Corinthians 5:10). So I decided to play off of the license plate idea, with an important twist. Instead of Sun, it would be Son. The name became Up B4 the Son Ministries & Charities.
It takes a little bit of effort to explain to those who are curious about what it means, but it gives me a simple way to share my faith, inside a true story.
Now, Up B4 the Son Ministries is rolling onto many new roads, all over New Mexico and beyond. I’m visiting churches, ministries, and correctional facilities as a Guest Speaker, Teacher, Preacher, and People Reacher. I don’t care WHAT you call me…just call!
We’d love to schedule a time to share God’s Word with your group. Now scheduling 2025!